Using Social Media For Word Of Mouth Sales
I have always had a love/hate relationship with social media. It can be time-consuming, addicting really. How many times have you caught yourself scrolling just to realize hours have passed? That is social media for you. However, it can also offer a wealth of resources!
Social media can help your business grow... in doses.
Utilizing it is a strategy many use to get the word about their products or services. It allows people to come to you directly on their favorite platform and connect with you. If utilized properly, it can generate leads and business opportunities!
Just don't live there.
No, really, don't. If you never get off social media, you will never get the important backend work for your business completed. The moment you stop working and just surf is when you know you have a problem.
So, what should you do?
Interact, respond, share tidbits from your experience in your field, then pop off the network to focus on the nitty-gritty of your business. If you silence the alerts for social media, it will allow you to get some real work in and it will still be there when you go back.
Better yet, schedule an hour of time just to interact and surf. Make that a dedicated hour to word of mouth about your field. It is a necessary form of business and it should be scheduled as such. It is just one piece of your world, not the entirety of it.
I used to have a social media addiction. I've since rehabilitated.
That experience is exactly why I emphasize this point so hard. I know what happens. I ended up burned out on business and life simply because I couldn't seem to stop scrolling. Now that I am back in business, I did decide I needed to slowly move back into maintaining a social presence. However, I am taking a different route. I'm moderating myself more. I'm using a tool, as are you. That tool should work for you, which brings me to my next decision...
I'm selecting what services I want, not all of the above. For example, I've gone over to X and created @angelajshupe as a means to connect with new customers, old customers, and interact with the freelancer side of the community. After all, you cannot make sales if people don't know who you are.